Australian wagering company Tabcorp has agreed to acquire betting technology provider BetMakers Technology in a deal valued at approximately AU$283 million ($200 million), with the transaction aimed at accelerating Tabcorp’s technology modernization strategy and expanding its B2B wagering capabilities.
The proposed acquisition would see Tabcorp purchase all BetMakers shares at AU$0.24 per share in cash, with shareholders also able to elect to receive part of the consideration in Tabcorp stock.
BetMakers’ board has unanimously recommended that shareholders vote in favor of the transaction, subject to the applicable scheme conditions., while implementation is targeted for January–March 2027, subject to shareholder and court approvals, ACCC clearance, relevant gaming and racing consents and other conditions.
Key Facts
| Category | Details |
| Companies involved | Tabcorp and BetMakers Technology |
| Deal value | Approximately AU$283 million |
| Transaction type | Acquisition |
| Target company | BetMakers Technology |
| Main purpose | Technology modernization and B2B expansion |
| Expected completion | third quarter of FY27 (January–March 2027), subject to the required approvals and other conditions |
| Shareholder recommendation | BetMakers board supports the deal |
Tabcorp Looks to Modernize Betting Technology Operations
Tabcorp said the acquisition represents an opportunity to accelerate its transformation into a more technology-focused company.
The company identified several strategic goals connected to the transaction, including improving technology capabilities, increasing operational efficiency, and developing a broader B2B wagering business.
Tabcorp Managing Director and CEO Gillon McLachlan described the acquisition as an opportunity to accelerate the company’s technology transformation.
According to the source report, McLachlan said BetMakers had developed wagering technology capabilities and a team that could strengthen Tabcorp’s product ambitions.
BetMakers Adds B2B Wagering Technology Capabilities
BetMakers provides technology services focused on the wagering sector, including betting platforms, data capabilities, and B2B wagering services.
Tabcorp said combining its existing relationships, content, and wagering assets with BetMakers’ technology infrastructure could create a broader offering for customers.
BetMakers CEO Jake Henson said the companies shared a goal of developing a global wagering and media business by combining Tabcorp’s market assets with BetMakers’ technology platforms.
Deal Includes Expected Cost Synergies
Tabcorp said it expects approximately AU$30 million in cost synergies after two years of ownership.
The expected savings would come from operational efficiencies and reductions in technology-related costs, according to the company’s stated rationale for the acquisition.
However, the expected benefits remain dependent on completion of the transaction and successful integration of the two businesses.
BetMakers Reports Improving Financial Performance
The acquisition comes after BetMakers reported improving financial results.
According to the supplied report, BetMakers recorded quarterly revenue of AU$24.2 million for the quarter ended June 30, representing a 9.4% year-over-year increase.
Adjusted EBITDA increased 89% to AU$4.5 million during the same period.
The company’s performance was supported by business developments, including a partnership with Stake announced in late 2025 to expand the operator’s horse racing offering.
Acquisition Follows Previous Discussions Between Companies
The agreement follows earlier discussions between Tabcorp and BetMakers.
The source report noted that the companies had previously held informal acquisition discussions in February 2026, although those talks ended without an offer being made at the time.
The new agreement represents a reversal of previous roles between the companies. In 2021, BetMakers had proposed acquiring Tabcorp’s media and wagering divisions for AU$4 billion, but Tabcorp ultimately decided against selling those businesses.
Industry Impact
The proposed acquisition reflects continued investment by gambling companies into technology infrastructure and digital wagering services.
For traditional betting operators, ownership of technology platforms can provide greater control over product development, data capabilities, and operational systems.
The impact on customers, partners, and international markets will depend on how the acquisition progresses and whether regulatory approvals are secured.
What Happens Next
The transaction remains subject to BetMakers shareholder and court approvals, ACCC clearance, relevant gaming and racing authority consents and other conditions precedent.
If completed, Tabcorp expects the acquisition to strengthen its technology capabilities and support its expansion of B2B wagering services.
Until approvals are completed, BetMakers will continue operating as a separate publicly listed company.
FAQs
The deal is a proposed AU$283 million acquisition in which Tabcorp plans to purchase BetMakers Technology.
No. The transaction has not yet completed. The companies are targeting completion in third quarter of FY27 (January–March 2027), subject to the required approvals and other conditions.
Tabcorp said the acquisition is intended to accelerate technology modernization, improve efficiency, and expand its B2B wagering capabilities.
BetMakers provides wagering technology services, including betting platforms, data solutions, and B2B wagering capabilities.
